Hype Machine Blitz

Ok y’all, so The Hype Machine is a blog aggregator (not to be confused with the fearsome bog alligator), which takes the most recently posted songs from about 1500 different music blogs and adds them into a database, where people can listen and vote them up. It’s an amazing way to discover new music, and it’s also one of the most powerful tools for generating artist buzz and attracting blog attention. The Guardian named it one of the 100 most essential websites of 2009, CNN’s done’s pieces on it, it’s been called “the future of all media”, etc.

So when The Wounded Jukebox posted on The Gold Coast last month, our song got added into the Hype Machine! This was very exciting for us.

Now we have a task for you. It’s incredibly easy but also hugely important. Here’s what we need you to do…

1) Listen to The Gold Coast and DOWNLOAD for free!
2) Sign in/up for HypeMachine (worth doing anyways, takes 20 seconds)
3) “Heart” The Gold Coast – this is the most important step.

DJ (our publicist) also conveniently created a facebook event detailing it further.

We need as many people to do this as possible to provide an initial boost so that blogs and other listeners will notice us. Nobody listens to a song with 20 hearts on hypem. A song with 200, however, attracts significantly more heat.

Do this and we will love you forever.

We also have several show proposals in the works. We’re peeing-our-pants-excited, and we’ll let you know as soon as we confirm a show.

Aldgate Pickin’ Up Speed

Two more blogs have done pieces on us! SF Rebirth wrote a glorious, eloquent review of The Aldgate EP (chalk up another Vampire Weekend comparison) and music aficionados The Wounded Jukebox posted on The Gold Coast. Head over there for a free download. Exciting, no?

We’ve actually also got a show in the works, not to mention t-shirts, physical EPs, a music video and maybe even a CD release party. Oh yeah baby.

Stay tuned.

On an unrelated note, here’s the story of the day. O, how the mighty have fallen.

Be healthy, be well, etc.

The Aldgate – EP by Local Hero!


Hello all,

Exciting news! Two websites have picked us up. Hallelujah.

First off, local news site Berkeleyside interviewed Alex and wrote a feature on us. I think we look rather dashing. They also bundled in a free download of “The Gold Coast”. Come and get ‘em (or even better, support the band by paying out the nose for it here).

Secondly, check out music haven The Metropolitan Jolt’s somewhat-less-than-glowing (but undeniably well written) review of The Aldgate EP. No such thing as bad press, I suppose.

We’re also barraging all our favorite music blogs with press packets from all angles. Tell your friends!

Be healthy, be well, etc.


THE EAGLE HAS LANDED! After over a year and a half of writing, recording, mixing, mastering, overdubbing and generally fooling around, THE ALDGATE IS FINALLY HERE. OH YES! It’s streaming in its entirety at the bottom of this post, as well as on our soundcloud, myspace, and facebook. In addition, the entire thing is for sale on bandcamp and something new and fancy called vibedeck. It’s $0.99 for a song and $4 for the entire EP.

We’d love to give them away for free, but we’ve shelled out quite a bit of money on making this thing. We just desperately need to break even so we can keep making more music. We really, truly appreciate every single download you guys make.

Today’s an exciting day for us, but this is where the fun really begins. You can look forward to some shows, more recordings, an interview or two, and a whole lot of mildly amusing babble emanating from our twitter. As Kurt Vonnegut once said, “nonsense is strength”. Lots of love to all of you.

Aldgate Release Date Set!

Lace up your tape decks and excavate your turntables, cause we’ve officially set a date for The Aldgate EP’s digital release! The law will be laid down on Monday, September 12th. That’s one week from today. The entire EP will be up for streaming and available for purchase through a variety of websites and middle-men. As for the hardcopy CD’s, it’s still gonna be a little while before they’re available. We’d love to have them ready to sell inmediatamente, but there’s a veritable cavalcade of tedious tasks which must be attended to before the tangible CD’s are released. THAT BEING SAID, we can expect a smackin CD release party to accompany the EP’s physical debut (imagine us throwing EP’s into a drunken, adoring crowd like confetti). Yeah. It’s gonna be radical.

Be healthy, be well, etc.

EP Preview – Barcelona Daydream

Hey party peoples.

Below is a esneak epeek of The Aldgate. The first song shall be the new version of Barcelona Daydream!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

We know Barcelona Daydream has been released before, but this isn’t really the same song. We’ve added a new hook in the intro, changed lyrics, added guitar tracks and much, much more. Not to mentioned the whole thing has been MASTERED by the esteemed John Cuniberti! Yeah baybay! All in all we think this is a more dynamic, interesting track and we’re psyched to be (re) releasing it. It’ll be up for download once the EP’s out. Tell your mama, tell your pa.

Love you guys

-Local Hero


EP Title Announced!

We’re excited to announce that our first EP will be entitled “The Aldgate”. Sorta mysterious, no? We’ll give you a hint as to its significance: it’s the name of a ship. Further details will be revealed soon. It’s also  the name of a British Pub in Tokyo, Japan. Come at us, Tokyo Aldgate (let’s pray that legal action does not ensue). Apparently they have 19 types of draught beer and great fish & chips. Our legal team is standing by once more (it’s a perpetually drunk orangutan named Samantha and a one-legged former oil rigger holding a suitcase). Let’s do this thanggnggn.

The album art is nearly finished and will be online soon for you to ogle. It’s gonna be a big week for us.

Lots o’ love,

Local Hero